- Spearhead online growth and achieve sales targets.
- Manage e-commerce presence and contribute to strategic direction.
- Utilize customer insights for marketing and site improvements.
Exemption Status: Exempt
Reports to: Sales Executive
The Director of E-Commerce is tasked with spearheading the growth and merchandising strategy for the organization, driving sales objectives through innovative online channels. This position involves the development, implementation, and execution of data-driven strategies, marketing initiatives, and the enhancement of a customer-centric online shopping experience.
- Directly responsible for achieving topline sales targets and overseeing the growth of the online business.
- Manages and oversees the e-commerce business presence, serving as the category expert to contribute to the overall business plan and strategic direction.
- Strives for a deep understanding of customer behavior, leveraging actionable insights to inform marketing strategies and site improvements.
- Monitors key sales drivers, including traffic, average order value, and conversion rates, ensuring alignment with topline sales plans.
- Conducts data analysis and market research to identify opportunities for growth and improvement.
- Ensures continuous monitoring of customer activity, market channel data, and operational data for insightful analysis.
- Collaborates closely with team leaders to enhance the company website and strengthen competitive positioning.
- 5+ years of experience in eCommerce, category management, site merchandising, and/or digital marketing.
- Demonstrated experience (2+ years) in managing a team.
- Industry experience in apparel is essential.
- Ability to lead and develop future team leaders.
- Exceptional strategic thinking and creative problem-solving skills.
- Strong analytical skills, effective communication, and attention to detail in a fast-paced environment.
- Advanced proficiency in Microsoft Excel and Adobe Analytics, with a capacity to swiftly learn new systems.