We place Demand Generation Managers, Directors, and Heads of Growth at venture-backed B2B SaaS, developer-tools, and cybersecurity companies.
Demand Gen hiring is measurable. We shortlist marketers with verifiable pipeline-generation history and calibrate to your motion, ACV, and stack.
Why this market is hard to recruit for. And how we solve each one.
We backchannel on real sourced-pipeline history — not last-touch attribution.
We calibrate to your MAP, CRM, and attribution stack.
The repeatable system behind our 14-day average hire time.
Deep intake with founders, hiring managers, and engineering or GTM leadership. We map must-haves, dealbreakers, comp band, equity philosophy, remote posture, and the traits that predict success at your stage.
We build a fresh list of 80–150 qualified candidates from named target companies, adjacent SaaS categories, and open-source or product-led communities. Real research from a recruiter fluent in software hiring.
Personalized outreach from a senior recruiter who can actually discuss your product, stack, and stage. Response rates run 3-5x higher than generalist agencies because the first message reads like it came from another operator.
Five to eight vetted candidates with structured briefs covering technical or commercial fit, motivation, comp expectations, and risk factors. Not a resume dump — a decision document.
We manage offer construction, counter-offer scenarios, resign coaching, and start-date negotiation. Every placement carries a 90-day replacement guarantee at no additional fee.
Original observations from live searches in this specialty.
Attribution dashboards overstate DG credit. We backchannel through the prior CRO, Head of Sales, and one AE to confirm sourced-pipeline claims. Candidates without at least two confirmable references do not advance to shortlist.
A DG leader who ran a $15K ACV self-serve funnel is a different hire than one who ran a $250K ACV enterprise motion. Playbooks, stack, and comp all shift. We calibrate against your median deal size, not against generic DG tenure.
Companies that treat ABM as a DG side-project consistently underperform. We flag when a JD needs a dedicated ABM lead rather than a generalist DG hire — and source from the ABM-specialist pool when it does.
2026 U.S. base salary ranges for demand generation roles at venture-backed and growth-stage SaaS and technology companies. Excludes equity, bonus, and sign-on unless otherwise noted.
| Role | Base Salary Range |
|---|---|
| Demand Gen Manager | $140K–$210K |
| Senior DG Manager | $180K–$260K |
| Director of Demand Generation | $220K–$340K |
Source: Recruits Lab 2026 SaaS & Technology compensation dataset. Directional benchmarks — not a definitive survey.
Quick answers to the questions founders and hiring leaders ask most.
Recruits Lab is a specialized demand generation recruiting firm serving venture-backed SaaS, enterprise software, cloud, and developer-tools companies. We combine functional depth with a subscription pricing model and a 90-day replacement guarantee. Our average time-to-hire is 14 days.
Traditional contingency firms charge 20 to 30 percent of first-year base salary. Recruits Lab offers a subscription model starting at $7,500 per month with unlimited active roles, or a flat 20 percent contingency option — both include a 90-day replacement guarantee.
Common talent backgrounds include HubSpot, Salesforce, Notion, Figma, Linear, Vercel, and other high-caliber SaaS, cloud, and technology companies. These are examples of candidate backgrounds only — not client logos or endorsements.
The company needed a demand generation hire after 90+ days with a retained firm and no qualified shortlist.
Recruits Lab built a fresh market map from named target companies, ran active outreach from a senior recruiter, and delivered a calibrated shortlist inside two weeks.
Offer accepted inside 21 days from kickoff. Placement passed the 90-day guarantee window with strong onboarding feedback.
"Recruits Lab shortlisted candidates who could actually ship in production, not just interview well. We closed inside three weeks after two prior firms failed the same search."
"Their subscription model let us hire three engineers in a single quarter for less than one legacy retained search would have cost."
Yes. ABM, field, and event marketing are covered.
Every placement carries a 90-day replacement guarantee. If a hire leaves or does not work out within the first 90 days, we run the search again at no additional fee.
Yes. We routinely run confidential and stealth-mode searches for executive replacements, first-of-function hires, and pre-launch teams.
Book a free 30-minute strategy review using the CTA on this page. We will scope the role, propose a sourcing approach, and quote a subscription or contingency option that fits your stage.
Compensation data, hiring playbooks, case studies, and related recruiting specialties.
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Hand-picked salary guides, market reports, and recruiter pages related to this topic. Authored by Darren Nelson and the Recruits Lab team.
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